SDL Marrakech Moussafir announces the appointment of Mr Mohamed Toufiq Daoud as head of the new Marrakech Coach Station. His arrival marks an important step in the gradual opening of the facility and the modernisation of traveller services.
Holding a doctorate and an expert in digital transformation, the new director returns to Morocco after a career in France combining academic research and technological innovation. He brings this experience to a major public facility set to become one of the main gateways to the ochre city.
A career at the crossroads of research and digital
With a doctorate and a background at Université Claude Bernard Lyon 1, Mr Daoud has devoted part of his work to artificial intelligence, its safety and information-systems governance. This scientific and operational profile will support the station’s digitalisation: traveller information, ticketing, flow management and service quality.
A roadmap focused on the traveller
Working with SDL’s teams and partners, management intends to consolidate the station’s phased opening and run it as a modern, clear public service accessible to all. The first priorities are:
- digitalising traveller information and timetables;
- smooth connections with the BRT, taxis and city buses;
- quality of welcome, comfort and universal accessibility;
- coordination with transport operators and partner institutions.
“Our ambition is to make this station an exemplary public service, where technology serves travellers’ comfort and confidence.”
SDL Marrakech Moussafir congratulates the new director and reaffirms its commitment to modern, sustainable mobility for Marrakech residents and visitors.
